Associate CRM Manager (Temp)

Temporary | Irvine, KENTUCKY | 7 days

Job Summary

Temporary
Irvine
Blizzard

Job Description


Are you positive and enthusiastic relationship builder? Do you love working in a tight-knit team environment? Are you results-motivated and thrive on seeing the immediate impact of your work?  Blizzard Entertainment is looking for a passionate Associate CRM Campaign Manager to join the Global Growth Marketing team. We are looking for a CRM expert who’s eager to partner with our commercial and consumer marketing, and editorial teams to deliver epic marketing experiences through Blizzard’s owned channels. Responsibilities

  • Develop targeting and channel CRM strategy for Blizzard’s owned audience.
  • Attend and lead meetings with franchise stakeholders.
  • Partner with Paid Media to develop channel agnostic campaign strategy.
  • Work with internal design and development resources to create final CRM deliverables.
  • Manage the review and approval process with all relevant stakeholders and provide updates when campaigns are launched.
  • Analyze CRM performance metrics and provide optimization suggestions and improvements.
  • Work with international teams to ensure creative and content are culturally relevant and legally approved.
  • Deploy campaigns via Salesforce Marketing Cloud and Swrve.

Requirements

  • A minimum of 2 years’ experience in developing and executing CRM programs, including email marketing, push notifications, and in-app messaging.
  • Experience with marketing automation software and ESPs
  • Deep understanding of customer lifecycle and journey building
  • Able to lead multiple projects for a numerous products
  • Able to manage time and multiple priorities for varying internal and external partners
  • Excellent verbal and written communications skills
  • Highly organized with outstanding attention to detail
  • Thrives in a dynamic work environment
  • Flexible and willing to perform other tasks as assigned
  • Positive attitude and collaborative teammate
  • Passionate and dedicated to quality

Pluses

  • Familiar with Salesforce Marketing Cloud and / or Swrve
  • A degree in Journalism or Marketing
  • Industry experience in video games or e-commerce
  • Experience with mobile push and in-app messaging
  • Knowledge of HTML, CSS, and / or SQL

Required Application Materials

Cover Letter (**Only submittals with cover letters will be considered.)


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