Are you positive and enthusiastic relationship builder? Do you love working in a tight-knit team environment? Are you results-motivated and thrive on seeing the immediate impact of your work? Blizzard Entertainment is looking for a passionate Associate CRM Campaign Manager to join the Global Growth Marketing team. We are looking for a CRM expert who’s eager to partner with our commercial and consumer marketing, and editorial teams to deliver epic marketing experiences through Blizzard’s owned channels. Responsibilities
- Develop targeting and channel CRM strategy for Blizzard’s owned audience.
- Attend and lead meetings with franchise stakeholders.
- Partner with Paid Media to develop channel agnostic campaign strategy.
- Work with internal design and development resources to create final CRM deliverables.
- Manage the review and approval process with all relevant stakeholders and provide updates when campaigns are launched.
- Analyze CRM performance metrics and provide optimization suggestions and improvements.
- Work with international teams to ensure creative and content are culturally relevant and legally approved.
- Deploy campaigns via Salesforce Marketing Cloud and Swrve.
- A minimum of 2 years’ experience in developing and executing CRM programs, including email marketing, push notifications, and in-app messaging.
- Experience with marketing automation software and ESPs
- Deep understanding of customer lifecycle and journey building
- Able to lead multiple projects for a numerous products
- Able to manage time and multiple priorities for varying internal and external partners
- Excellent verbal and written communications skills
- Highly organized with outstanding attention to detail
- Thrives in a dynamic work environment
- Flexible and willing to perform other tasks as assigned
- Positive attitude and collaborative teammate
- Passionate and dedicated to quality
- Familiar with Salesforce Marketing Cloud and / or Swrve
- A degree in Journalism or Marketing
- Industry experience in video games or e-commerce
- Experience with mobile push and in-app messaging
- Knowledge of HTML, CSS, and / or SQL
Required Application Materials
Cover Letter (**Only submittals with cover letters will be considered.)
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