Citi Online Channel Manager

Full Time | Long Island City, NEW YORK | 3 months
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Job Summary

Full Time
Long Island City

$131,096 Average salary of similar jobs | Check Salary...

Job Description

Citi’s Global Consumer Bank (GCB) has a unique opportunity to leverage its consumer relationships and footprint, state of the art technology and leading consumer banking position to deliver customer value in a targeted and impactful way. Citi is optimizing its relationship structure to realize a fully integrated delivery model with technology at its core, where sales, marketing and product all work in concert on the cross-platform goals of the company to help us deliver a remarkable customer experience.

GCB’s U.S. Digital Customer Experience organization is helping to lead the way in Citi’s transformation to become a mobile-first bank and is maniacally focused on delivering a digital experience across our U.S. business that puts the customer at the center.

To help us navigate this journey, we are currently seeking a Citi Online Channel Manager with a proven ability to manage numerous digital marketing initiative requests and channel optimization activities across a broad array of Cards, Bank and DCX marketing and analytics partners. 

Key Responsibilities Include:

The core responsibilities of the Citi Online Channel Manager include:

  • Act as PMO to track all inbound digital (web and mobile) marketing requests, their disposition, and the resolution of any problems or concerns identified.  (To put this in perspective, there were 2,000 campaign requests – i.e. new, add, or modify campaign requests – made in Citi Online alone in 2018.  These campaigns generate significant business revenue.)

  • Create common campaign management, request adjudication, and process controls across Citi Online and Mobile marketing channels that is more automated and less prone to manual errors.

  • Train all new partners on the recently launched (and still evolving) automated, web-based digital marketing campaign request process. Prioritize backlog of work for the scrum team managing these capabilities and the user interface improvements.

  • Ensure all marketing and DM stakeholders in our digital ECM marketing understand the primary purpose, capabilities and limitations associated with our various web and mobile marketing placements as well as the overall digital marketing timelines and targeting and creative treatment capabilities. 

  • Ensure Digital Personalization Marketing trade-off decisions (e.g. campaign ranking order, forced prioritization rules, model rules/decisions, campaign resting rules) are properly executed and tracked.

  • Monitor channel controls (e.g. daily exception reports), ensure all impacted parties notified quickly and that any issues are assigned proper owners and driven to closure as quickly as possible.

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.

Citi’s Mission and Value Proposition  explains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients’ and the public’s trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.

Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.

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