Experience Brand Strategist

Salt Lake City, UTAH | about 2 months

Job Summary

Salt Lake City

$46,357 Average salary of similar jobs | Check Salary...

Job Description

Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Job Description:

This role will play a key role in collaborating with cross-discipline roles within Merkle to help plan, develop, and execute brand and customer strategies that achieve our clients’ business and people-based marketing objectives. In this role, you will be gaining a deep understanding of clients’ businesses, the motivations of their customers and target audiences, and the implications of trends within their industry.

This role requires the ability to assess and synthesize datasets from various sources, to uncover audience motivations from qualitative research, and to tell a story about those findings through audience personas and journeys. 

Skillsets we’re looking for:

  • Brand Strategy: experience in developing a brand architecture and utilizing to build brand positioning, design, audience and content strategies. Global experience a plus.
  • Personas and journeys: experience in crafting data-driven persona profiles and journey maps that capture the motivations, needs, pain points, current experiences, and ideal brand engagement
  • Analytical skills: ability to synthesize insights from primary and secondary research across various sources into clear, compelling strategies and strategic documentation (channel specific, audience, journeys, etc.)
  • Workshop moderation: experience in facilitating workshops as well as leading working sessions internally and externally
  • Qualitative research: skills in guiding conversations across stakeholders, consumers, B2B customers, and other audiences to uncover deep insights
  • InDesign experience: design skills (and familiarity with InDesign in particular) is desired, but not a requirement

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