JR0014733 - Americas Marketing Strategy and Campaign Manager

6 months
This position may have expired!

Job Summary

Intel

Job Description


Job ID: JR0014733
Job Category: Marketing
Primary Location: Hillsboro, OR US
Other Locations: California, Santa Clara;
Job Type: Experienced Hire
Americas Marketing Strategy and Campaign Manager
Job Description

The Americas marketing and campaign group is looking for a dynamic, innovative marketing professional to join our team! We are a group of marketing strategists and campaign managers responsible for the sales of the company's consumer and business PCs and related technologies. We strive for excellence in our programs to deliver the highest ROI for the marketing investments we make.

General Responsibilities:

  • Responsible for directing the development of company marketing programs. Responsible for assessment of potential markets, coordination of technical product definition of promotional activities and product launch.
  • Activities may include: product advertising/promotion, planning, developing, and implementing multiple channel programs.

Specific Responsibilities:

  • The position is with the Americas regional marketing team tasked with creating CONSUMER marketing strategy and programs to increase PC sales in the United States.
  • Team member will develop budget, campaigns, metrics based on corporate goals and be responsible for the implementation/execution of these campaigns.
  • Programs to be developed will target mainstream US consumers.
  • Coordinate ecosystem co-marketing OEM and retailer, for example from presentation of opportunity to execution and post-mortem results
  • Manage various ecosystem relationships with Intel field or retail counterparts drive 1+13 value
  • Manage internal centers of excellence/external agencies in asset production
  • Manage internal reviews of custom or co-created content Agency Inside, legal, media MRC, Influencer MRC, etc.
  • Retail math fluency and/or research background a plus, including ROI metrics, consumer audience insights

Qualifications:

  • BS/BA in business or technical field (MBA in marketing preferred)
  • Minimum of 7 years of marketing campaign management experience with consumer products-preferably technology-based
  • Demonstrated successes with marketing
  • Travel to other Intel locations and/or around the region North America required
  • Ability to work in a collaborative, team based environment
  • Strong presentation skills with experience presenting to sr. executives
  • Experience working with consumer products retailers large format retail or small format retail or computer OEMs ex: Lenovo, Dell, Microsoft
  • Experience in  developing full funnel awareness through consideration and purchase marketing programs strongly desired


Qualifications
Qualifications:
• BS/BA in business or technical field (MBA in marketing preferred)
• Minimum of 7 years of marketing campaign management experience with consumer products-preferably technology-based
• Demonstrated successes with marketing
• Travel to other Intel locations and/or around the region North America required
• Ability to work in a collaborative, team based environment
• Strong presentation skills with experience presenting to sr. executives
• Experience working with consumer products retailers large format retail or small format retail or computer OEMs ex: Lenovo, Dell, Microsoft
• Experience in developing full funnel awareness through consideration and purchase marketing programs strongly desired

Inside this Business Group

Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide


Other Locations
California, Santa Clara;


Posting Statement. Intel prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.


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