Marketing Coordinator - Graduate Berkeley

about 2 months

Job Summary

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Job Description


Collegiate Hotel Group is seeking a creative and enthusiastic part-time Marketing Coordinator to join the Graduate Hotels® Marketing team at Graduate Berkeley. Graduate Hotels is a hotel collection targeting university-anchored markets across the country that celebrates each town's unique local culture and history.

The Marketing Coordinator will oversee the implementation of brand-level marketing initiatives at the property level, as well as be responsible for concepting and executing property-specific marketing efforts for Graduate Berkeley including cultivating relationships with local businesses and the student body, supporting creative, business needs and promotional press efforts, and generating brand awareness via social media platforms. This position will report directly to the Regional Marketing Manager. The ideal candidate would be a self-starter, outgoing, a creative thinker, and enjoy working in a fast-pace entrepreneurial environment.

MARKETING COORDINATOR RESPONSIBILITIES:

  • Directly connect the hotel to the university programs and events when possible.
  • Drive traffic to the hotel and on-site dining through concepting and executing dynamic marketing plans inclusive of advertising, email campaigns, local events, programming and sponsorships
  • Develop relationships with local like-minded businesses to create meaningful partnerships. Interact and build relationships with the student body to generate brand awareness and engagement
  • Work directly with PR agency to drive awareness of the hotel and food and beverage outlets in local outlets
  • Assist with creating and updating property marketing calendars
  • Concept and execute programming events for the property and food & beverage outlet
  • Run organic social media account for the property. Collect and create content, draft content calendars and interact with community on social platforms to drive followers and engagement
  • Assist with property marketing and promotions by being involved in design and creation process for promotional materials such as e-blasts, advertising and collateral


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