Product Marketing Lead, Creator and Publisher Experience

Menlo Park, CALIFORNIA | 3 months
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Job Summary

Menlo Park

Job Description

Facebook seeks an experienced leader to build and manage a product marketing team focused on evolving Facebook’s suite of products, tools and systems that support content publishers. This leader will drive market requirements into product planning to help inform the development of the insights, reporting and rights management platforms that support a content presence on Facebook for media publishers, digital creators, and public figures. The right person can drive both strategy and execution, is analytical and creative, and cares deeply about making Facebook into a platform that every publisher uses to find and engage audiences. This product marketing role is focused on the inbound phase of product marketing with content producers (publishers and individual creators) as well as the initial phases of outbound product marketing. Inbound product marketing responsibilities include foundational analysis to identify market needs by producer segment, opportunity sizing, gathering deep feedback from internal and external stakeholders, bringing the perspective of the publisher and running alpha and beta testing processes. Outbound product marketing responsibilities include the leading of launch planning, associated with messaging and positioning. This role is highly cross-functional and will work closely with Product, Media Partnerships, UX Research, and Marketing teams.


  • Develop and manage a world-class product marketing team

  • Mentor team members to support their performance and development

  • Demonstrate expertise and confidently lead strategic and complex initiatives that have impact on the company's direction

  • Identify and pursue long-term opportunities based on research, analysis, and strategic view of the market

  • Serve as a go-to contact with executive management of partner organizations and independently navigate challenging relationships across functions and geographies

  • Define and manage comprehensive go-to-market strategy and planning across a suite of products

  • Demonstrate a strong understanding of Facebook’s broader media ecosystem and competitive landscape to develop strategic product feedback and positioning

  • Select, attract, motivate, retain, and develop leaders and team members

  • Able to accurately appraise the strengths and weaknesses of team members and build a strong, diverse team that complements each other to achieve outstanding results


  • 12+ years of experience in technology, Internet and/or media industries, digital content production, or management consulting

  • Experience building, launching, and scaling products

  • Experience with founding or leading a company or division and/or launching products and new businesses

  • Experience influencing and communicating cross-functionally and with management at all levels

  • Experience communicating and simplifying concepts


  • Experience working with publishers and content producers related to digital distribution business models

  • Experience working with or in support of diverse communities

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at


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