CBS Business Unit: CBS Interactive
Job Type: Full-Time Staff
Job Location: New York, NY, US
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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The CBS Sports Social Media team creates and distributes all content posted from CBS Sports, CBS Sports HQ, CBS Sports Network, CBS Sports Podcast, and SportsLine social media channels. In a sports media landscape that's cluttered with noise, we take pride in building content that resonates with our audience and represents the core values of our brands.
The Senior Manager will lead the charge in building our premiere sports gambling brand, SportsLine, on social media. You will be tasked with constructing and executing a social strategy, building the presence of SportsLine talent on social, and creating original content for SportsLine’s various social media accounts.
- Build SportsLine’s social strategy from the ground up
- Regularly report data to prove the effectiveness of your strategy
- Program SportsLine accounts across different social platforms
- Build content plans/calendars for each platform
- Coordinate with SportsLine talent to produce/post video to SportsLine’s social accounts
- Frequently interface with CBS Sports and 247 Sports social teams to ensure SportsLine content is amplified from larger CBS Sports family
- Collaborate with SportsLine editorial and marketing teams in driving traffic and subscriptions to SportsLine.com
What you bring to the team:
You have -
- 5 years experience managing branded social media accounts, preferably in Sports industry
- Familiarity with and passion for sports gambling and DFS industry
- Understanding of overarching audience trends in social and how sports gambling factors into them
- Willingness to adapt working schedule to cover prime time sports viewing hours on nights and weekends
- Ability to work under fast turnaround times
- Grasp of Adobe Photoshop
You might also have –
- Exceptional writing ability and strong understanding of English grammar
- Experience managing direct reports
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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