Sr. Marketing Manager

Full Time | North, SOUTH CAROLINA | 3 months
This position may have expired!

Job Summary

Full Time

Job Description

Sr. Marketing Manager-KAV004074 
About Us

KaVo Kerr is a cohesive organization comprised of two global leaders, united to provide dental excellence and serve as a single premier partner for the dental community.  KaVo Kerr operates with a common vision inspiring and helping our customers, their patients and our own associates realize their potential.  KaVo Kerr offers solutions for endodontics, restoratives, treatment units, infection prevention, imaging, rotary and instruments.


Job Summary: Reporting to the Sr. Director of Marketing, KaVo Kerr Imaging, the Sr. Marketing Manager will be accountable for creating and executing the marketing brand plan for key products and services associated with this $200M+ portfolio of products comprised of 3D Imaging, Digital Sensors, and Software. This role is based out of the Brea, CA headquarters of KaVo Kerr.
Key Responsibilities:
  • Category ownership within the Imaging portfolio, including positioning, market analysis, competitive strategy, pricing, and promotion to maximize market share and profitability.
  • Subject-matter-expert on the product portfolio.   
  • Develop and execute annual brand plan to include new product launch, digital marketing, lead generation campaigns, advertising, and promotion strategy.
  • Develop new product launch plans and customer VOC to maximize launch revenue for upcoming new products.
  • Coordinate with the professional education, sales training, sales operations and business unit teams to maximize effectiveness of marketing plans and tactics.
  • Collaborate and partner with the sales team helping drive sales effectiveness and sales results.
  • Work closely with legal, regulatory, and health care compliance to effectively navigate the internal and external environment to achieve desired results.



The Sr. Marketing Manager must be able to develop commercial strategies and understand market trends that apply to product and category lifecycle. 
Minimum Requirements Include:

  • 6+ years related experience in a product marketing management or a classical marketing role.  Preference is for marketing experience to be within the medical device/dental sector.
  •  2+ years of demonstrated sales success within the dental/medical device industry.
  • Bachelors Degree

Preferred Requirements:
  • Proven experience of working with and influencing end-user customers.
  • Strong analytical skills used to drive-decision making and experience building a business case using market and sales data and financial forecast statistics.
  • Strong interpersonal skills to effectively work with sales representatives on a daily basis.
  • Solid oral, written and presentation skills to effectively communicate and influence a cross functional team.
  • A high degree of intellectual curiosity and effective time management skills
  • MBA and/or dental/medical device industry experience preferred.
  • Marketing Technology 

Language Skills:                                                          
  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. 
  • Ability to write reports, business correspondence, and procedure manuals. 
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Reasoning Ability:                                                          
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. 

Computer Skills:                                                         
  • To perform this job successfully, an individual should have knowledge of Spreadsheet software and Word Processing software.

  • Some travel (25%) is required in performance of this position.

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at:
Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.
:  KaVo Kerr
Job Function
:  Marketing
Primary Location
:  North America-North America-United States-GA-Alpharetta
Other Locations
:  North America-North America-United States-CA-Orange
:  Full-time

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